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在地市级媒体中,佛山传媒集团最鲜明的标签就是其集报刊、广电,以及文化院团于一体的全媒体业态,以及媒介融合报道的大胆尝试。那么,佛山传媒集团究竟如何把集团“做实”?如何在多个层面体现媒介融合的正效应?这不仅是决定集团化管理成败的关键,也是业界关注的焦点。高度重视整合营销传播,努力形成立体化信息传播链以“活动”与“服务”打造影响
In the municipal media, the most distinctive label of Foshan Media Group is its all-media format of combining newspapers, radio and television, and cultural institutes, as well as a bold attempt at media convergence. So how does Foshan Media Group truly “group” the group? How to reflect the positive effect of media integration on multiple levels? This is not only the key to determining the success of the group management, but also the focus of the industry. Attaches great importance to the integration of marketing communications, and strive to form a three-dimensional chain of information to “activities ” and “service ” to create influence