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服务承诺是服务企业赢得顾客,提高其市场占有率的重要途径。目前,一些卓有见地的企业家已将服务承诺作为竞争与促销的重要手段。服务承诺意味着企业向顾客保证顾客在这里消费可以得到高于其它地方的特殊待遇,并能获得更大的利益。服务承诺的形式是多种多样的,具体讲主要有如下几种表现形式:1、以企业的经营目标和宗旨表现出来。例如,英国航空公司董事长金爵士表示他们的经营发展战略是主导世界的主要航线,企业的目标是"迈向世界最高
Service commitment is an important way for service companies to win customers and increase their market share. At present, some insightful entrepreneurs have made service commitments an important means of competition and promotion. The service commitment means that the company guarantees to the customer that the customer can get special treatment higher than other places and can obtain greater benefits. The form of the service commitment is various and specific. There are mainly the following forms of expression: 1. It is represented by the business objectives and objectives of the company. For example, the chairman of British Airways, Mr. Kim Jong, said that their business development strategy is the dominant route in the world, and the company’s goal is to “go to the highest in the world.