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1995年夏季的一天,在《长沙晚报》中缝一个不起眼的位置上,刊登了一则引人注目的广告:“总经理座车和大哥大寻找主人。”落款是“××建材公司”和联系电话号码。很明显,广告策划人是想用幽默的语句来打动人们的心,达到比直叙招聘条件更好的轰动效果。事实也果真如此,这则广告刊登的第二、第三天,先后有五位商界朋友给我打来电话,征询我对这则广告的意见。有些事在电话里说不清,
One day in the summer of 1995, in the “Changsha Evening News”, in an unassuming position, a noticeable advertisement was published: “The president’s car and Big Brother are looking for their masters.” The inscription is “*×× building materials. Company " and contact telephone number. Obviously, advertising planners want to impress people’s hearts with humorous sentences and achieve a better sensation than straightforward recruitment conditions. As a matter of fact, on the second and third days of this advertisement, five business friends have called me and asked me for opinions on this advertisement. Some things can’t be explained on the phone.