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严冬的京城、飚飚寒风,可在华润饭店碧丽宫里却热气腾腾。2001年12月15-17日,部分省市主管市场营销的政府官员、来自全国各高校从事市场营销教学、研究的专家学者、博导、教授及企业的厂长、CE0、经理近500余人济济一堂。中国国际贸易促进会会长俞晓松和国家经贸委有关部门领导也出席了会议。俞晓松会长就我国入世和APEC会议的召开对我国经济带来的机遇和挑战作了报告。会议期间还就《整顿市场秩序的有关问题》、《我国物流业如何应对入世的挑战》,《新经济条件下市场营销学发展前瞻》、《大型企业应对入世的思考》等大家关注的议题进行了专题学术报告。同时,还进行了学术交流与学术研究、商品流通研究、培训、批发市场发展、品牌战略研究、信用任务规划、金融市场营销研究等作了专题分组讨论。本次大会还对上届工作进行了总结,同时,对今后的工作作了布署。大会选举通过了中国市场学会第三届理事会人选,全国政协副主席陈锦华为名誉会长,中国贸促会会长俞晓松任会长,秘书长由任林书担任。
Harsh winter capital, Biao Breeze, but can be hot in the China Resources Hotels Biya Palace. From December 15 to December 17, 2001, some government officials in charge of marketing in some provinces and municipalities, experts and scholars engaged in marketing teaching and research in various universities and colleges, Ph.D. supervisors, professors and directors of enterprises, nearly 500 managers came together. Yu Xiaosong, president of China Council for the Promotion of International Trade and leaders of relevant departments of the State Economic and Trade Commission also attended the meeting. President Yu Xiaosong gave a report on the opportunities and challenges brought by our economy to our country after China’s accession to the WTO and the convening of the APEC meeting. During the meeting, the topics of “Rectifying the Order of the Market,” “How China’s Logistics Industry Meeting the Challenge of Entering WTO,” “Prospects of Marketing Development under New Economic Conditions,” “Consideration of Large Enterprises in Joining the WTO” etc. Thematic academic report. At the same time, we also conducted special group discussions on academic exchange and academic research, commodity circulation research, training, wholesale market development, brand strategy research, credit mission planning and financial marketing research. The conference also summarized the previous work, and at the same time, arranged for the future work. The election of the General Assembly passed the third session of the China Institute of Market Council candidate, Chen Jinhua, vice chairman of the CPPCC National Committee as honorary chairman of the CCPIT Yu Xiaosong as president, the Secretary-General by Ren Linshu.