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The One Show——美国纽约 One Club设立的全球顶级广告创意奖将于7月17日-19日来到上海,为广告人带来满溢智慧与辉煌的“THE 2002 ONE SHOW——金铅笔广告峰会”。1920年,两个相对独立的广告组织在美国纽约成立:纽约艺术指导俱乐部与文案俱乐部。每个组织都各自主办了有所偏重的广告奖项。到1974年,两个俱乐部决定把各自的广告奖项结合,联合设立 OneShow 奖,并为此成立 One Club。One Show 名称的意义,源于柯南道尔领导的创意革命中提出的艺术指导与文案一体化的概念。1975年,The One Club for Art & Copy 在纽约成立,
The One Show - New York One Club set up the world’s top creative advertising award will be from July 17 to 19, came to Shanghai, for the advertisers to bring overflowing wisdom and brilliant “THE 2002 ONE SHOW - gold pencil Advertising summit ”. In 1920, two relatively independent advertising organizations in New York, USA: New York Art Direction Club and Copy Club. Each organization sponsors biased ad awards. By 1974, the two clubs decided to combine their own advertising awards, co-found the OneShow Awards and set up One Club for this purpose. The significance of One Show’s name stems from the concept of art direction and integration of copyrights proposed in the creative revolution led by Conantor. Founded in New York in 1975, The One Club for Art &