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在品质、责任、进取和创新这四个品牌理念中,张丕杰选择哪一项为这家老资格合资公司发展的骨架?在20世纪,什么是企业社会责任?大多数企业认为是做善事(Do good);在21世纪,则不再只是做慈善,而是不要造成伤害(Do no harm)。著名企业社会责任专家、瑞士洛桑大学商业伦理教授Guido Palazzo去年这样对《汽车商业评论》这样表示。所谓不要造成伤害,就是企业不能仅仅只是沉迷于做一些善事,而是
In the four brand concepts of quality, responsibility, enterprising and innovation, what kind of brand strategy did Zhang Pi-jie choose to develop for this veteran joint-venture? What is CSR in the 20th century? Most enterprises consider doing good ); In the 21st century, it is no longer just doing charity, but not doing no harm. Guido Palazzo, a prominent corporate social responsibility expert and professor of business ethics at the University of Lausanne in Switzerland, said of the Automotive Business Review last year. The so-called do not cause harm, that is, companies can not just addicted to doing something good, but