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随着经济的发展,连锁型的零售企业逐步增多,随着市场经济的放活,各种中小型的连锁零售企业也如雨后春笋般出现。虽然连锁型零售企业是我国经济的重要组成部分之一,但是却在近年来销售增长逐步放缓,本文从我国中小型连锁零售企业的经营管理现状入手,分析在中小型连锁零售企业的生产经营过程中存在的问题和不足,并在基础上提出对策建议,期望对我国的中小型连锁零售企业的经营管理起到良好的指引作用。
With economic development, chain-type retail enterprises gradually increased, with the release of the market economy, all kinds of small and medium-sized retail chains have also sprung up. Although the chain-type retail enterprises are one of the important parts of our economy, the sales growth has slowed down in recent years. This article starts with the current situation of the operation and management of the small and medium-sized chain retailers in our country, analyzes the production and operation of the small and medium-sized chain retailers, Problems and deficiencies in the process, and based on the proposed countermeasures and expectations of China’s small and medium sized retail chain business management plays a good guiding role.