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随着科学技术快速发展,特别是互联网,在线预订不断增加。本文试图探索中国大陆学生的假期预订行为方式。由于独特的便利特点和交互技术和文化的发展,网上消费者的行为在本质上是不同于传统消费者行为的,从这个目标出发,本文研究的目标是分析哪些因素将影响中国留学生旅游度假方式的选择。如今,自助旅游迅速发展并占领越来越多的市场份额,同时有越来越多的中国留学生在选择旅游度假方式时都会独立使用互联
With the rapid development of science and technology, especially the Internet, online booking is constantly increasing. This article attempts to explore the way students booking holidays in China. Because of the unique convenience features and the development of interactive technology and culture, the behavior of online consumers is different from the traditional consumer behavior in essence. From this goal, the objective of this paper is to analyze what factors will affect the Chinese students’ s Choice. Nowadays, self-help tourism develops rapidly and occupies more and more market shares. At the same time, more and more Chinese students independently use Internet when they choose to travel and vacation