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现代市场营销,是一个具有多层面含义的概念,它无论是作为一种经营活动和经营战略,还是作为一种经营理论和经营观念,都重视“市场”问题,市场成为市场营销的出发点和归宿点。那么,什么是市场?现代市场营销学认为,市场是消费者对商品有支付能力的需要。从这一概念中可以看出.构成市场的主要因素有:人(人口)、钱(购买力)、需(消费需求)。在这三个因素中,以人为主体。以购买力为基础,以需求为动机,三者缺一不可。但从深层剖析,人、钱、需三因素应以“人”
Modern marketing is a concept with multiple layers of meaning. Whether it is as a business activity and business strategy, or as a business theory and business concept, it attaches importance to the issue of “market”, and the market has become the starting point for marketing. And home. So, what is the market? Modern marketing believes that the market is the consumer’s ability to pay for goods. From this concept we can see that the main factors that make up the market are: people (population), money (purchasing power), demand (consumer demand). Among these three factors, people are the main body. Based on purchasing power and demand, all three are indispensable. However, from the deep analysis, people, money, need three factors should be “people”