论文部分内容阅读
随机的非理性的消费风潮日益风行,致使企业再难有效地运用“适应需求”的营销方式。因而,营销决策层必须确立“创造需求,引导消费”的战略思维,积极主动地发掘市场机会,开发潜在需求,从而取得主动权,引导消费。一、市场机会及其特征:所谓市场机会是指已经出现或即将出现在市场上,但未得到实现或完全实现的市场需求。其实质就是消费者一定
Random irrational consumer trends have become increasingly popular, making it difficult for enterprises to effectively use the “adaptation demand” marketing methods. Therefore, the marketing decision-making layer must establish the “creative demand, guide consumption” strategic thinking, actively explore market opportunities, develop potential needs, so as to obtain the initiative and guide consumption. I. Market opportunities and their characteristics: The so-called market opportunities refer to market demands that have emerged or are about to appear in the market, but have not yet been realized or fully realized. Its essence is that consumers must