论文部分内容阅读
全行业:单月增幅今年以来最低,4月电视广告增幅依然垫底。2010年4月,根据CTR媒介智讯的监测数据,中国广告市场整体广告刊例花费突破476亿元,同比增长11.2%,单月增幅为今年以来最低。占广告花费市场七成以上份额的电视媒体,4月份广
The whole industry: the lowest increase in a single month this year, April TV advertising growth remains bottom. In April 2010, according to the monitoring data of CTR Media Intelligence, the total advertising expenditure in China’s advertising market exceeded 47.6 billion yuan, an increase of 11.2% as compared with the same period of last year. The monthly increase was the lowest since this year. TV media, which accounted for more than 70% of the market for advertising, was widely advertised in April