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在1978年尼葛洛庞帝正式提出了媒介融合这个概念,媒介融合是指把各个类型媒介转变为多功能一体化的状态,其中电子科技的发展对媒体融合有着非常重要的作用。在媒体融合环境下的新闻报道有了更多的创新,尽可能满足了消费者终端的需求。媒体融合是行业竞争、受众需求、技术进步共同作用下的结果。新闻是媒体影响力、传播力、公信力的重要载体,在媒体融合环境下新闻报道要从思维、方法、内容进行创新,这样才能够跟得上时代发展的脚步。
In 1978, Negroponte formally proposed the concept of media convergence, which refers to the transformation of various types of media into a multi-functional and integrated state in which the development of electronic technology plays a very important role in media convergence. News coverage in the media convergence environment has been more innovative, as much as possible to meet the needs of consumer terminals. Media convergence is the result of a combination of industry competition, audience demand and technological advancement. News is an important carrier of media influence, communication power and credibility. In the media convergence environment, news reports should be innovated from thinking, method and content so as to keep pace with the development of the times.