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【搜狐IT】在“双十一”这场国民购物狂欢节背后,智能硬件也迎来了一次市场化的大考。在经历了2012年的萌芽,2013年的热捧和2014年的积累之后,智能家居、医疗、运动穿戴以及汽车等方面的国内外智能硬件品牌产品数量已经非常丰富。智能硬件能否从热捧到热卖,真正地被消费者接受,双十一是一个绝佳的考场。智东西了解到,占据智能产品近半市场的京东,双十一当天智能硬件销量较日常翻了5倍。所以,我们先以京东为例,来看看双十一这个平台为智能硬件产品提供的市场化做法和资源,并且管中窥豹,聊聊IT数码领域正在发展的新变化。
[Sohu IT] In the “double eleven” behind the National Carnival, intelligent hardware also ushered in a market-oriented exam. After experiencing the seeds of 2012, the favorable year of 2013 and the accumulation in 2014, the number of smart hardware products at home and abroad such as smart home, medical care, sports wear and automobile has been very rich. Whether intelligent hardware can be favorable to hot, really accepted by consumers, double eleven is an excellent examination room. Wisdom things learned that nearly half of the smart products occupy the market Jingdong, double the day of intelligent hardware sales doubled 5 times daily. So, let’s take Jingdong as an example. Let’s take a look at the market-based approach and resources provided by this platform for smart hardware products. We will also be on the lookout for new developments that are evolving in the IT digital arena.