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Being able to respond effectively in the event a crisis is relevant to an organization’s survival.Whether or not an organization is prepared for a potential crisis depends upon communications.Corporations with established crisis management communication strategies are able to communicate and respond promptly at the advent of a crisis.This paper focuses on how to handle management crisis effectively from discursive perspective via a case study of the Johnson and Johnson TYLENOL®crisis.
Being able to respond effectively in the event a crisis is relevant to an organization’s survival.Whether or not an organization is prepared for a potential crisis depends upon communications.Corporations with established crisis management communication strategies are able to communicate and respond promptly at the advent of a crisis.This paper focuses on how to handle management crisis effectively from discursive perspective via a case study of the Johnson and Johnson TYLENOL® criss.