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电子商务像一个巨浪,正在裹挟着供应链的各个环节一路懵懂却快速地向前走着。所以,人人都想参与电子商务。区域零售商作为传统商业的代表,更怕被新渠道的声势所淹没。但是,还是有些现实的问题摆在区域零售商面前:为什么要走向互联网,发展在线业务能获得多少规模以及电子商务在自己的总体业务中到底承担什么功能等问题。最初大部分区域零售商找不到一个清晰答案。因此,2010年,在中国最大的30家电子商务企业中,有26家是纯粹的互联网企业。而此时,在美国最大的30家电子商务企业中,只有5家是纯粹的互联网企业。随着中国互联网市场逐渐从娱乐应用过渡到以商务应用为主,网络零售成为最受瞩目的市场。年初,一个区域家电零售商的高管打电话给我,探讨了区域零售商如何做电子商务的问题。他告诉我,他们将搭建一个电商平台,将家电与百货及超市的线上销售整
E-commerce is like a huge wave, is clinging to all aspects of the supply chain, ignorant, but quickly move forward. Therefore, everyone wants to participate in e-commerce. Regional retailers, as representatives of traditional commerce, are more likely to be overwhelmed by the new channel. However, there are still some real issues that face the issue of regional retailers: why they are moving to the Internet, how much online business can be acquired, and what exactly e-commerce does in their overall business. Initially, most retailers in the region could not find a clear answer. Therefore, in 2010, of the 30 largest e-commerce businesses in China, 26 were pure Internet companies. At this point, only five of the top 30 e-commerce companies in the United States are pure Internet companies. As China’s Internet market gradually transitioned from entertainment applications to business applications, online retail became the market most watched. At the beginning of the year, executives from a regional home appliance retailer called me and explored how regional retailers can do e-commerce. He told me that they will build an e-commerce platform that will bring online sales of home appliances and department stores and supermarkets