论文部分内容阅读
总体而言,在安徽发展得比较好的广告公司大都是“经营媒体”的公司,或是电视、或是户外……但是,安徽的媒体虽然发达,“代理制”却实在还处在初级阶段。当然这里面有双重的原因,安徽的经济本身不十分发达,同时受到距离不太遥远的上海的强势经济辐射,因此,安徽的广告公司广告意识不够先进、广告人才流失严重,导致广告公司的整体水平不高,由此形成了媒体对广告公司的保守态度。同时,作为优势媒体对广告公司也缺乏沟通和扶植,所以安徽的广告公司大都在艰难中寻求着出路。即便如此,安徽的广告公司中也不乏有突围出来的优秀广告企业,他们靠自己的坚持和智慧,在安徽乃至全国闯荡出一条生存与发展的道路,而“立足本地”似乎是他们共同的心声。
Overall, the better-performing advertising companies in Anhui are mostly “media-run” companies, or television or outdoor ... However, although the media in Anhui is well developed, “agency” is still in its infancy . Of course, there are two reasons for this. Anhui’s economy itself is not very developed. At the same time, it is affected by the strong economic radiation in Shanghai, which is not far away. Therefore, advertising agencies in Anhui are not sufficiently advanced in advertising awareness and their advertising talents are seriously lost. As a result, The level is not high, thus forming the media’s conservative attitude toward advertising agencies. At the same time, as the dominant media also lack of communication and support for advertising companies, so most of the advertising company in Anhui in the difficult to find a way out. Even so, there are also many outstanding advertising companies in Anhui that broke out. They rely on their own persistence and wisdom to make a living and development in Anhui and the whole country. However, “based on the local” seems to be their common aspiration .