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货物放在经销商的仓库里不等于销售,这个常识我们都知道,相信厂家更是再清楚不过。但是近两年受整体大环境影响,产品普遍动销不畅,为什么厂家还要一而再、再而三地进行压货呢?针对这种情况,经销商应该如何应对?压货,通常是厂家或者上级经销商为了达到某种目的,而将产品积压在通路环节的一种做法。厂家最容易压货的两个时节:一是旺季压货,为了大力度
The goods on the dealer’s warehouse is not equal to sales, we all know this common sense, I believe manufacturers more clearly. However, the past two years by the overall environment, the product generally poor marketing, why manufacturers have to time and again to Yahuo it? In this case, the dealer should be how to deal with? Yahuo, usually manufacturers Or higher-level dealers in order to achieve some purpose, while the backlog of products in the way of a practice. The two easiest manufacturers manufacturers: one is the peak season Yahuo, in order to vigorously