汽车企业社会责任趋势

• 出 处: 经营者(汽车商业评论)
• 发表日期: 2014年02期
• 关键词: 思考维度 社会福利 社会价值

企业社会责任应从CSR发展为ECSR,它有三个思考维度:企业本位、社会福利、传播效能对于社会而言,如何评价企业的社会责任实践?对于企业而言,什么是有效的、智慧的CSR?企业社会责任是一种善,企业不仅需要学会如何行善,更要学会如何择善而从之。我们认为,企业社会责任应从CSR发展为ECSR,它有三个思考维度:企业本位、社会福利、传播效能。所谓企业本位,是要寻找CSR的企业内生性动力,强调CSR的社会价值要与企业发展战略形成共同体;

Corporate Social Responsibility should evolve from CSR to ECSR. It has three thinking dimensions: Corporate Standard, Social Welfare and Communication Effectiveness. For the society, how to evaluate the corporate social responsibility practice? What is effective and smart CSR for enterprises? Corporate social responsibility is a kind of good, companies not only need to learn how to do good, but also learn how to choose good from the. In our opinion, corporate social responsibility should evolve from CSR to ECSR. It has three thinking dimensions: enterprise-based, social welfare, and communication efficiency. The so-called business-oriented, is to find CSR’s endogenous motivation, emphasizing the social value of CSR and business development strategy to form a community;