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在经济发展的带动下我国旅游产业也迎来了新的发展契机,近年来,很多学生在毕业最初阶段都会选择外出旅游,不仅是为使自己身心得以放松,更是为了增长见识。再加上我国各大高校扩招,每年都有大量毕业生出现,但我国旅游产业并没有人认识到青年旅游市场的重要性,学生旅游市场也没有得到有效开发,基于此,本文将从某市学生旅游市场消费特点入手,影响学生旅游消费的主要因素,进而研究促进学生旅游市场开发的有效对策。
Driven by economic development, China’s tourism industry also ushered in a new opportunity for development. In recent years, many students choose to go out and travel in the initial stages of graduation, not only to relax their body and mind, but also to increase their knowledge. Coupled with the enrollment expansion of major universities in our country, there are a large number of graduates each year, but no one in our tourism industry realizes the importance of the youth tourism market, and the tourist market has not been effectively developed. Based on this, Student tourism market consumption characteristics, the main factors that affect student tourism consumption, and then study the promotion of student tourism market development effective countermeasures.