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新闻标题是“文章的眼睛,文章的广告”。在读题时代,新闻标题的出新、出彩对于新闻媒体有着至关重要的意义,也是提升媒体竞争力的重要手段。大部分的读者都是借助新闻标题来判断新闻内容,以此提高新闻阅读兴趣。目前,报纸也存在着诸多新闻标题失范的问题。解决新闻标题的失范,必须精雕细刻,精做标题。因为,争取受众的注意力已成为媒体增强自身竞争力和吸引力的重要共识和举措。只有通过精心制作标题,才能最大限度的吸引受众的眼球。制作新闻标题,要遵循新闻标题编辑的原则题文一致。标题要忠于新闻内容、准确表达,做到“题文一致”。这是制作标题的最基本要求。
News headline is “article eyes, article ads ”. In the era of reading, the news headlines have a new meaning and a great influence on the news media, which is also an important means to enhance the competitiveness of the media. Most of the readers are using news headlines to judge the news content, in order to improve the interest of news reading. At present, there are still many problems with newspaper headlines. To solve the anomie of news headlines, we must be carved and finished the title. Because, for the audience’s attention has become the media an important consensus and initiatives to enhance their competitiveness and attractiveness. Only through the elaborate title, in order to maximize the audience’s attention. Production of news headlines, to follow the principles of the news headline editing the same article. Title should be loyal to the news content, accurate expression, so that “the same article ”. This is the most basic requirement for making a title.