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近日,全国哲学社会科学规划办公室公布2012年度国家社科基金项目评审结果,国家工商总局申报的“实施国家广告战略”课题顺利通过评审,被确定为2012年度国家社会科学基金重点项目。据悉,2012年度,全国共受理申报25243项,其中获准立项的重点项目160项,重点项目立项比例不到全国申报项目总数的0,7%。“实施国家广告战略”课题研究工作由总局研究中心牵头组织。这是总局研究中心自成立以来第一次获得国家社会科学基金重点项目立项,为促进广告战略从部门行为上升为国家战略搭建了一个良好研究平台。
Recently, the State Philosophy and Social Sciences Planning Office announced the results of the 2012 National Social Science Fund Project Review. The State Administration for Industry and Commerce declared and adopted the “National Advertising Strategy” successfully passed the assessment and was designated as the key project of the 2012 National Social Science Fund. It is reported that in FY2012, a total of 25,243 applications for declarations have been received in the country, of which 160 are approved for project approval, and the percentage of key projects is less than 0,7% of the total number of projects declared in the country. “Implementation of national advertising strategy ” research work led by the Research Center of the General Administration. This is the first time since the establishment of the Research Center of the State Council that it has won the key project of the State Social Science Fund and has set up a good research platform for promoting the advertisement strategy from departmental behavior to national strategy.