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作为社会性媒体,微博具有传统媒体难以超越的即时性、广泛性、互动深入等特点,其裂变式传播的特性使其影响力剧增。微博迅速快捷高效的传播方式在当今这个瞬息万变的社会里已经产生了巨大的社会影响,其社会影响力不容小觑,就是这样的优越性,使得突发事件在发生时能够利用微博这个平台迅速引起全社会的关注,并快速得以解决。
As a social media, weibo possesses such characteristics as immediacy, extensiveness and deep interaction that traditional media can not surpass. Its fissile dissemination has made its influence surge dramatically. Microblogging rapid and efficient way of communication in today’s rapidly changing society has had a huge social impact, its social influence can not be underestimated, it is such superiority, making emergencies in the event can take advantage of this platform microblogging Quickly aroused the attention of the whole society and quickly resolved it.