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近一二十年来我国电视事业发展迅速。据统计,目前我国拥有各类电视台约2000座,电视人口覆盖率达90%,电视受众人数为10.94亿,各类电视台每年播出的总长度超过200万小时。随着电视台,电视频道的超速增长,网络媒体的异军突起,使电视内外出现了激烈得甚至你死我活的竞争。电视频道的“权威性”受到程度不同的挑战。电视人如何应对这种竞争,本文对现阶段电视传播观念转型进行试探讨。从共事型传播向分事型传播转化在我国社会经济持续发展的今天,公众开始对过去追求电视频道,电视栏目和电视节目一体化的兴趣越来越淡薄。而要求的是媒介的丰富,电视台、电视频道的增多,根据自己对信息的特殊需要来选择电视节目。
In the past one or two decades, the television industry in our country has been developing rapidly. According to statistics, at present, China has about 2000 television stations of various types with a television population coverage of 90% and a television audience of 1.094 billion. The total length of various types of television stations broadcast each year exceeds 2 million hours. With the rapid growth of television stations and television channels, the sudden emergence of online media has led to fierce competition in the television industry and even beyond your life and death. The “authority” of TV channels is challenged to varying degrees. How TV responds to this kind of competition, this article tentatively probes into the transition of television transmission concept at this stage. Transformation from a co-working type to a split type In today’s sustained socio-economic development, the public is beginning to become less and less interested in the pursuit of the integration of television channels, television programs and television programs in the past. The demand is rich media, television stations, television channels increased, according to their special needs of information to select TV shows.