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采用文献资料调研、问卷调查、实地调查及数理分析等方法,对贵州铜仁市城乡体育软实力差异认知结构进行研究,并运用统计学软件Spss13.0和Amos7.0对所测数据进行分析。研究结果表明:(1)铜仁市城乡体育软实力差异结构主要体现在体育文化、体育价值观念、体育行为三个层面。(2)运用t检验得到,铜仁市城乡体育软实力差异认知结构总体上存在显著性差异,从铜仁市城乡体育软实力差异各维度得分的均值上来看,城市地区居民体育价值观念认知水平要高于乡镇地区居民体育价值观念认知水平。(3)单因素方差分析得到不同性别、不同年龄、不同学历等结构特征下,乡镇居民对体育软实力认知水平上存在显著性差异,形成城乡居民体育软实力的个人因素、社会因素是铜仁市城乡居民体育软实力认知差异性的原因。
Using literature research, questionnaire survey, field investigation and mathematical analysis, the cognitive structure of soft power difference between urban and rural areas in Tongren City of Guizhou Province was studied. The measured data were analyzed by using statistical softwares Spss13.0 and Amos7.0. The results show that: (1) The structure of soft power difference between urban and rural areas in Tongren City is mainly reflected in the three aspects of sports culture, sports values and sports behaviors. (2) By using t-test, the cognition structure of soft power difference between urban and rural areas in Tongren City shows significant differences. According to the means of scores of various dimensions of soft power difference between urban and rural areas in Tongren City, the cognition of urban residents’ Higher than the township residents in the sports value of cognitive level. (3) According to the analysis of variance of one-way ANOVA, there are significant differences in cognition level of sports soft power among townspeople with different gender, age and educational background. The individual factors that form the soft power of urban and rural residents are social and social factors The Differences of Recognition of Sports Soft Power among Urban and Rural Residents in China.