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覆盖是卫视媒体竞争的前提条件,越来越受到媒体决策层的高度重视。当前,卫视频道覆盖的竞争异常激烈。谁占有更多、更优质的传播通路,谁就首先具备了竞争的优势,这已是一个不争的客观事实。因此,卫视节目覆盖应着重从提升覆盖结构、覆盖质量和覆盖增值等多方面认真思考,以达到提升传播价值的目的。一、理性评估,科学规划覆盖区域卫视节目覆盖主要是由上星、落地、入网和入户等多个环节构成,其最终目的是让更多
Coverage is a prerequisite for the competition of satellite media and media and more and more attention is paid by media decision-makers. At present, TV channel coverage is extremely fierce competition. It is an indisputable objective fact that anyone who has more and better communication channels has the competitive superiority first of all. Therefore, the coverage of TV programs should focus on improving the coverage structure, covering quality and value-added coverage and other aspects of serious consideration in order to achieve the purpose of enhancing the value of communication. I. Rational Assessment and Scientific Planning Coverage The coverage of TV programs is mainly composed of many links such as going up, landing, accessing the Internet and entering households, with the ultimate goal of making more