微媒体对社会安全的影响与对策建议

• 作 者: 姚海滨 阎逸
• 机 构: 浙江省人民政府咨询委员会,
• 出 处: 环球市场信息导报
• 发表日期: 2014年19期
• 关键词: 微媒体 无线移动 网民规模 传播力 意见领袖 即时通讯 网络暴力 媒介素养 正常社会秩序 传播渠道

近年来,微博、微信等微媒体依托于互联网特别是即时通讯、无线移动等新技术支持,产品更新快速,受众日益增多,已经成为当前最具影响力的媒体之一。人们通过微媒体,使用文字、图片、语音、视频等多种方式发布信息,加上社交和互动,其传播力很强。截至2013年12月底,我国网民规模达6.18亿,微博用户规模为2.81亿,而微信用户已经超过5亿。由于微信汇集了信息分享、交流、支付、金融等多种应用,极大限度的提升了用户的黏性,日益成为微媒体的主流。

In recent years, micro-blogs, WeChat and other micro-media rely on the Internet, especially instant messaging, wireless mobile and other new technical support, product updates fast, growing audience, has become one of the most influential media. People through the micro-media, the use of text, pictures, voice, video and other means of publishing information, coupled with social and interactive, its spread of a strong force. As of the end of December 2013, the number of Internet users in China reached 618 million, the number of Weibo users was 281 million, and the number of WeChat users exceeded 500 million. As WeChat brings together a variety of applications such as information sharing, exchange, payment, and finance, it greatly enhances the user’s stickiness and increasingly becomes the mainstream of micro-media.