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随着社会的发展,企业与社会环境,企业内部大系统与各子系统之间物质的交换及信息、技术的交流日趋频繁。这样,企业的公共关系就成为现代企业管理研究的一个重要的课题。谈起公共关系,一些人似乎认为不过是请客吃饭,参观旅游、宣传报导之类。其实不然,企业的公共关系,实际上指的是企业广泛的社会关系,其中包括对内的领导者、管理者与企业内群众的关
With the development of society, enterprises and social environment, the exchange of material between large systems and subsystems within enterprises, and the exchange of information and technologies are becoming more frequent. In this way, the public relations of enterprises has become an important issue of modern enterprise management research. When it comes to public relations, some people seem to think it’s just a matter of patronizing meals, visiting tours, promoting stories and the like. In actual fact, the company’s public relations, in fact, refers to a wide range of corporate social relations, including internal leaders, managers and the masses within the enterprise