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企业如何通过热门事件来唤醒品牌传播力,让用户广泛讨论,实现从认知、认可到购买的过程?每当看到一个刷屏事件诞生,总会忍不住思考背后的逻辑。热门事件的背后是不是存在一定的基本规则?能够唤醒品牌传播力,让用户广泛讨论,实现从认知、认可到购买的过程。最近《爸爸去哪儿》第五季上线,再一次刷屏微博朋友圈,各种
How companies wake up brand communication through the popular events, allowing users to extensively discuss and realize the process from cognition, recognition to purchase? Whenever a brush screen event is born, it always can not help thinking about the logic behind it. Behind the hot events is there some basic rules? Able to awaken brand communication, allowing users to extensive discussion, to achieve recognition, recognition to the purchase process. Recently, “Dad where to go” fifth quarter on the line, once again weibo microblogging friends circle, all kinds