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当前,国际传播中本土化与全球化之间的内在张力值得关注,中国媒体要提高国际传播能力,本土化实践是一种必要的策略。本文以中国国际广播电台(CRI,简称国际台)在非洲的传播为个案,详细梳理和分析了相关问题。
At present, the intrinsic tension between localization and globalization in international communication deserves our attention. To enhance the capacity of international communication, the Chinese media are practicing localization as a necessary strategy. Based on the case of CRI (International Broadcasting Station in China) in Africa, this article combs and analyzes related issues in detail.