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本文以人民日报新浪微博“你好,明天”栏目内容为基础,对此栏目的特征进行分析。栏目持平民化立场,内容聚焦于民生与政治;语言温暖隽永;多采用反问与排比句式;采用图片方式搭配文字表达,意义深远。根据宣传、新闻及市场三重逻辑分析,栏目具有以下六种功能:宣传方针政策、舆论引导、告知与“议程设置”、监督、抚慰、弥合两个舆论场。
Based on the contents of Sina Weibo, “Hello, Tomorrow” of People’s Daily, this article analyzes the characteristics of this section. Column of civilians position, focusing on people’s livelihood and politics; meaningful language warm; more use of rhetorical questions and Pai Pai; the use of pictures with text expressions, of far-reaching significance. According to the propaganda, news and market triple logical analysis, the column has the following six functions: publicity and policies, guidance of public opinion, communication with the “agenda setting”, supervision, soothing and closing of two media outlets.