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一、概念:微传播与电视“新闻场”著名新闻学者方汉奇先生在接受央视《大家》栏目专访时曾经说,有三万个微博粉丝,就相当于办一张报纸。①如此看来,动辄就有上百万,甚至破千万粉丝的网络意见领袖们,单就其传播覆盖而言,其影响力已经远远超过了一份、两分报纸的份量。随着媒介科技的发展,以微博客、微信为代表的微传播自媒体,已经融入并逐渐成为日新月异的传媒生态中的重要一翼。微传播作为媒介融合的典范,为传
First, the concept: micro-propagation and television “news field ” well-known journalist Mr. Fang Hanqi interview with CCTV “Everyone” column once said that there are 30,000 microblogging fans, it is equivalent to do a newspaper. In this way, there are hundreds or even millions of online opinion leaders who break the weight of their coverage. That influence has far exceeded the weight of a two-part newspaper. With the development of media science and technology, micro-dissemination of self-media represented by micro-blogging and WeChat has been integrated into and gradually become an important wing in the ever-changing media ecology. Micro-communication as a model of media integration, to pass