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一、公共关系原理应用的可行性 公共关系（Public Relotions）英文缩写为 PR。指的是组织机构与公众环境之间的沟通与传播关系。随着市场经济发展,整个社会形成了大范围的分工协作和商品流通关系,社会各个组织需要运用PR原理来拓展合作关系,完善沟通渠道,加强竞争能力,树立组织及其产品的知名度、美誉度。同时通过PR的运用进行双向沟通,在政府和公众之间、领导者和被领导者之间、企业及有关组织和社会之间创造相互了解、理解、信任与合作的气氛,提高协作能力,从而促进经济效益和社会效益的共同发展。 公共关系学经过近百年的发展,已经形成了一整套系统、完整的体系,它是一门实践性很强的学科。利用PR原理,在图书馆的工作中融入公关实务。并针对图书馆所面临的种种困难,激发图书馆的潜力,对图书馆事业的蒸蒸日上有现实意义。
First, the feasibility of the application of the principle of public relations Public relations (Public Relotions) English abbreviation for the PR. Refers to the relationship between the organization and the public environment of communication and dissemination. With the development of market economy, the whole society has formed a wide range of division of labor and commodity circulation relations. Various organizations in society need to use PR principles to expand cooperation, improve communication channels, enhance competitiveness and establish awareness and reputation of organizations and their products . At the same time, through two-way communication through the use of PR, we can create an atmosphere of mutual understanding, understanding, trust and cooperation between the government and the public, between leaders and leaders, between enterprises and relevant organizations and among society, Promote the common development of economic and social benefits. After nearly a hundred years of development, public relations has formed a set of systematic and complete system, which is a highly practical discipline. Use PR principle, in the library’s work into PR practice. In view of the difficulties faced by the library, it has the potential to inspire the library and has practical significance to the thriving of the library.