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围绕“用新闻创造价值”这一办报理念进行的一系列大胆探索和实践,不仅提升了《威海日报》、《威海晚报》的质量和水准,而且使报社真正找到了自己在区域经济社会发展中的价值坐标和工作着力点。用新闻创造什么价值呢?要创造服务大局、凝心聚力的宣传价值,创造提供信息、服务读者的传播价值,创造构建平台、促进合作的服务价值,创造整合资源、互动共赢的经济价值。“用新闻创造价值”的途径很多,威海日报社在4个方面作了积极探索:一是牢记主流媒体的责任,树立主流媒体的地位,形成主流新闻的强势;二是发挥报纸优势,整合社会资源,策划实施更多社会价值、经济价值兼备的大型活动;三是发挥报纸品牌优势,实施多元化经营;四是搭建合作平台,推进企业间经济技术合作。
A series of bold explorations and practices centered around the newspaper idea of “creating value through news” not only enhanced the quality and standard of “Weihai Daily” and “Weihai Evening News”, but also enabled the newspaper magazine to truly find itself in the development of regional economic and social development The value of the coordinates and focus of work. What value should be created from the news? To create the overall value of services, promote the value of the cohesion, create the value of providing information, serve the readers’ communication, create a platform to build and promote the service value of cooperation and create the economic value of integrating resources and achieving mutual benefits through win-win cooperation . There are many ways to create value with news. Weihai Daily actively explored in four aspects: First, keep in mind the responsibility of mainstream media, establish the status of mainstream media, and form a stronghold of mainstream news; second, make full use of newspaper advantages and integrate the society Resources, plan to implement more large-scale activities of social value and economic value; third, give full play to the advantages of the newspaper brand and implement diversified operations; and fourth, set up a cooperation platform to promote economic and technological cooperation among enterprises.