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现代高校的职能从教学、科研拓展到社会服务,必然要求高校学报刊载的科研成果体现这三种价值取向,即反映与促进学校的教学、科研与社会服务。不同的价值取向形成了不同的内容选择,而它们之间存有密切的互动关系。正确认识和把握高校学报信息传播中的互动性特征,有助于克服当前高校学报片面发展的倾向,是高校学报特色化与持续发展的关键。
The functions of modern colleges and universities, from teaching and scientific research to social services, inevitably require that the scientific research achievements published in the university journals reflect these three values, that is, to reflect and promote the teaching, research and social services in schools. Different value orientations form different content choices, and there is close interaction between them. Correctly understanding and grasping the interactive features in the information dissemination of university journals helps to overcome the tendency of the current university journals to develop in a one - sided manner, which is the key to the specialization and sustainable development of university journals.