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电视广告几乎是企业在传播推广方面最大的投资。一条电视广告片,连播出带拍摄,少则几百万,多则数以亿记。所以我从来就认为,广告片决不是“广告人”玩弄创意的作品,而应该是企业销售产品的利剑。其实这也是个老生常谈的话题,很多广告公司、制片公司也都标榜自己只拍最有销售力的广告片。然而标榜归标榜,打开电视机,看看真正能卖货的广告又有几个?所以说这不光是个态度与认识的问题,其实还需要很多专业的方法与技巧。这些年本公司承蒙各方的关照,有机会在数百条广告片的拍摄实践中,积累了大量的经验和教训。下面我将有关
Television advertising is almost the largest investment in business promotion. A television commercial, and even aired with shooting, ranging from a few million, as many as millions of records. So I always think that commercials are by no means creative work, but should be the sword of sales of products. In fact, this is also a topic of clichés, many advertising companies, production companies have advertised themselves only shoot the most sales of commercials. However, advertised on the list, turn on the TV and see how many advertisements can really sell? Therefore, this is not only an attitude and understanding, but also requires a lot of professional methods and techniques. In recent years, our company has taken care of all parties and has the opportunity to accumulate a great deal of experience and lessons in the shooting practice of hundreds of commercials. Below I will be relevant