PASS策划模式:撬开家具市场——轩琴家居名城成都市场推进手记

• 作 者: 朱建云
• 出 处: 销售与市场
• 发表日期: 2004年07期
• 关键词: 琴家 成都市场 全国连锁 PASS 家居品牌 家居产品 玉带桥 地柜 就这样 现场活动

2003年11月一个星期六的下午,朋友邀笔者喝茶,就这样认识了轩琴家居名城的张总和唐总。轩琴家居名城为全国连锁商场,第一家开在沈阳,是当地首家超大规模的精品家居购物商场。成都的轩琴家居名城将在11月22日开业,近2万平方米的经营面积,70多个国内外知名家居品牌,从各式布艺、真皮、实木沙发到厅柜、地柜茶几,餐台椅、床垫和卧室家私等,几乎囊括了所有家居产品。轩琴家居名城开在玉带桥,这里聚集了近20个家具商场,是国内家具行业有名的中高档家具销售商圈。

In November 2003, on the afternoon of a saturday, a friend invited an author to drink tea, so I got to know Mr. Zhang and Mr. Tang, the famous city of Xuanqin. Xuanqin famous city for the national chain stores, the first opened in Shenyang, is the first ultra-large-scale boutique home shopping malls. Chengdu Xuanqin home city will be opened on November 22, nearly 20,000 square meters of business area, more than 70 well-known home brands at home and abroad, from all kinds of cloth, leather, solid wood sofa to the cabinet, to the cabinet coffee table, meal Taiwan chairs, mattresses and bedroom furniture, etc., covering almost all household products. Xuanqin home city opened in Jade Belt Bridge, where gathered nearly 20 furniture stores, is the famous furniture industry in the high-end furniture sales circle.