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目前,我们已经正式进入了3G时代,承载着3G业务的终端设备也从最初的单一通话工具逐步转变为功能齐全的智能化终端。与2G的终端相比,3G终端的外观更加时尚新颖,各方面的功能也更加强大,不但能够满足个性化的要求,而且还符合多元化的需求,3G终端必将会在未来一段时期内成为新的宠儿,由此也会将3G业务推向一个高潮。而国内各大运营商想要在这样的背景下抢占更多的市场份额,就必须定制合理的3G终端,并采取有效地营销策略,只有这样才能在同行业中保持领先的优势,才能获得更多的用户群体,才能在激烈的市场竞争中立于必败之地,才能健康稳定持续发展。由此可见,3G终端的定制与营销策略的制定对运营商而言意义重大。基于此点,本文首先对3G终端定制模式进行分析,进而阐述了3G终端营销模式的选择方案,并在此基础机上对基于3G终端定制模式下的营销策略展开研究。
At present, we have officially entered the era of 3G, and the terminal equipment carrying 3G services has gradually transformed from the original single calling tool to a fully functional intelligent terminal. Compared with the terminal of 2G, the appearance of 3G terminal is more stylish and more innovative in all aspects. It not only meets the individual requirements but also meets diversified needs. The 3G terminal will surely become a The new darling, which will also push the 3G business to a climax. The major operators want to seize more market share in this context, we must customize a reasonable 3G terminals, and effective marketing strategy, the only way to maintain the same leading edge in the industry in order to get more Many user groups, in the fierce competition in the market will be defeated in order to be healthy, stable and sustainable development. This shows that the customization of 3G terminals and marketing strategy is of great significance to the operators. Based on this point, this article first analyzes the 3G terminal customization mode, and then elaborates the 3G terminal marketing model selection scheme, and on this basis, the research on the marketing strategy based on 3G terminal customization mode.