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成语是人们长期以来习用的、简洁精辟的定型词组或短句。仿拟成语则是仿照某现有成语而“拟创”出来的一种具有新意、临时性的语言表达形式。自上世纪90年代初以来,成语仿拟现象越来越多地出现于报刊、互联网,尤其是广告语中,这引起了众多学者的广泛关注,他们大多从修辞、语义及文字规范视角进行探讨。本文提出突显-压制认知分析模式,即将突显原则(Prominence Principle)和构造压制理论(ConstructionCoercion Theory)结合起来,简称PC,同时按照构造语法的常规思路分别从句法、语义、语用和语音四个层面对仿拟成语“有‘杯’无患”的认知机制作出全面解释。突显原则人类具有确定注意力方向和焦点的认知能力,这是形成
Idioms are the stereotypes or short sentences that people have long used, simple and brilliant. Imitation idioms are modeled on an existing idiom and “intended to create” a kind of new, temporary language expression. Since the early 1990s, imitation of idioms has been appearing more and more in the newspapers and the internet, especially in advertisement slogans, which aroused widespread concern of many scholars. Most of them are discussed from the perspectives of rhetoric, semantics and literary norms . In this paper, the prominence-suppression cognitive analysis model is proposed, which combines the prominence principle and ConstructionCoercion Theory, referred to as PC, and according to the conventional idea of constructive grammar, from syntactic, semantic, pragmatic and phonetic The level of imitation idioms “there is ” cup "cognitive mechanism to make a comprehensive explanation. Highlight the principle that human beings have the cognitive ability to determine the direction and focus of attention, which is formed