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我国“四级办电视”方针自1983年制定并执行至今已30多年,全国电视台数量也已达到了千座以上,其中主要是大量的市县电视台。在经历了快速扩张后,市县电视台日渐进入一个尴尬境地,发展局限性日益突显,特别是随着数字新媒体应用的不断扩大,新的替代者正在结构性地瓜分市场,众多市县电视台面临着具有普遍性的若干经营发展问题和挑战。重新审视市县电视台的生存环境,做好发展转型的准备和规划,是下一轮市县
Since the formulation and implementation of the “Four-level TV” policy in 1983, it has been more than 30 years since its establishment in 1983. The number of national television stations has reached more than 1,000, of which there are a large number of major cities and counties. After experiencing a rapid expansion, city and county television stations have gradually entered an awkward position with increasingly prominent development limitations. Especially with the continuous expansion of digital new media applications, new substitutes are being structurally divided into markets and many cities and counties are facing TV stations With a number of universal business development issues and challenges. Review the living environment of the city and county television stations, prepare for the development and transformation and planning, is the next round of cities and counties