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2014年,程序化购买的发展趋于主流化、成熟化,尤其是品牌数字营销在跨屏环境下如何落地也成为讨论焦点。作为程序化购买唯一的行业代表,品友互动创始人兼CEO黄晓南受邀在广告节中国移动互联网主流品牌联合推介会发表主题演讲,分享在“大数据、大传播、大整合”环境下,数字营销如何通过跨屏程序化购买的方式实现品牌与消费者的高效沟通。程序化购买技术,实现了“广告信息找人”的智
In 2014, the development of programmatic purchasing tended to be mainstream and matured. In particular, how digital brand marketing took place in the multi-screen environment became the focus of discussion. Huang Xiaonan, founder and CEO of Pioneer Interactive, was invited to give a keynote speech at the Joint Promotion Meeting of China Mobile Internet Mainstream Brands for the festival program to share in the environment of “Big Data, Big Propagation and Big Integration” How Digital Marketing Communicates Efficiently with Brands and Consumers Through Multi-Screen Programmatic Purchase. Program to buy technology, to achieve the “advertising information to find someone ” wisdom