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出版社:机械工业出版社出版年:2011-7页数:296定价:39.00元长寿公司活得长久,但并不代表就一帆风顺。本书讲述的就是宝洁这家“百年老店”在面临业务停滞“创新重振”的故事,这对于我们完整理解“创新”的理论和实践具有突出的价值。
Publishing House: Machinery Industry Press Year of publication: 2011-7 Pages: 296 Pricing: 39.00 yuan Longevity company to live long, but does not mean everything is going smoothly. This book tells the story of P & G’s “century-old” in the face of business stagnation “innovation revitalization ” story, which for our complete understanding of “innovation ” theory and practice with outstanding value.