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真理越辩越明。这句至理名言适用于任何一门学科理论的形成、发展和完善。公共关系这门学科也不例外。现代公共关系理论是在改革开放之后引入中国的。这个不争的事实说明了三件事: 第一、现代公关理论不是我们自己的发明创造。尽管在中国数千年文明史上有无数事例可供我们用现代公关的某些原理或策略准则去诠释、推演,或者反过来从历史上找出若干与现代公关相合或相近的思想、说法等等(总结这一文明遗产当然重要),但
The truth is clearer and clearer. This famous quote applies to the formation, development and improvement of any subject theory. The discipline of public relations is no exception. Modern public relations theory was introduced into China after the reform and opening up. This indisputable fact shows three things: First, the modern theory of public relations is not our own invention and creation. Although there are countless examples of the history of civilization in China for thousands of years for us to use some of the principles or tactics of modern public relations to interpret, deduce, or in turn, to historically identify a number of modern public relations consistent with or similar to the idea, saying, etc. (Of course it is important to sum up this civilized heritage.) But