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台湾文创商业繁荣的背后是情感营销。前段时间,朋友M从台湾出差回来,带回来一箱子牛轧糖和一肚子抱怨。因为台湾的商业和她想象中的大不一样。满大街的潮人、逛不完的潮牌这些幻想都差了那么一点。潮人变成满嘴都是“卡哇伊”的小女生,潮牌不少但是客流稀少,价格没有优势……为什么会这样?这与记者想象的台湾商业环境完全不同。于是记者找到了一些台湾的朋友和品牌做
Behind Taiwan’s cultural and business prosperity is emotional marketing. Some time ago, my friend M came back from Taiwan on business trip and brought back a box of nougat and a belly complaining. Because the business in Taiwan and she imagined a big difference. The influx of people in the street, tide endless shopping these fantasy are a little less. The influx of people into the mouth are “Kawaii ” little girl, a lot of tide brand but passenger flow sparse, the price is no advantage ... Why is this? This reporter’s imagination and the business environment in Taiwan is completely different. So the reporter found some Taiwanese friends and brands to do