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2007年和2009年,连续两次战略性的失误,成为了“一线金地”和“二线金地”的分水岭。2000年,履新仅两年的金地董事长凌克,不顾集团上下60%的反对声,毅然带领金地走出了深圳,走上了全国化的扩张道路。这一战略性的决策,让金地成为了一家全国性的房地产开发企业,并在一年后跻身“招宝万金”一线龙头企业的行列。然而,骑着白马的并不一定是王子,也可能是唐僧,战略性扩张所带来的结果,除了成功的荣耀之外,也有可能是失败的苦果。2007年,当金地已经不再满足于“招宝万金”并举的格局,准
In 2007 and 2009, two consecutive strategic mistakes have become the watershed of “first-line gold land” and “second-tier gold land.” In 2000, Ling Ke, chairman of Golden Land, which assumed only two years of running away, took Goldfield out of Shenzhen and embarked on a national expansionary path despite the opposition of 60% of the group. This strategic decision made Gemdale a national real estate development company and one year later it ranks among the leading companies in the industry. However, riding a white horse is not necessarily a prince, monk may also be the result of the strategic expansion, in addition to the glory of success, may also be the result of failure. In 2007, when the golden land is no longer satisfied with the pattern of simultaneous development of “Zhao Bao million gold”