动态标志设计及其前景研究

• 作 者: 周英格
• 机 构: 中国地质大学艺术与传媒学院,
• 出 处: 艺术品鉴
• 发表日期: 2017年10期
• 关键词: 标志设计 前景研究 企业形象 新媒体艺术 设计案例 个人电脑 信息时代 形象识别 用户体验 虚拟现实

随着信息时代的到来,个人电脑、多媒体和互联网迅速发展。标志作为企业形象传播的重要手段之一,随之转变设计方式。虽然动态标志在国外已经被普及,但现阶段国内对动态标志的研究还不够。在全球信息化时代,动态标志的发展和普及是一种必然,国内企业亟待新鲜的血液和年轻的力量。本文将过去出现的一些动态标志设计案例进行大致的分类和总结,并结合当今新媒体艺术,从设计元素、应用方式以及思维方式上探讨了动态设计发展的新趋势和可能性。

With the advent of the information age, personal computers, multimedia and the Internet have grown rapidly. Mark as one of the important means of corporate image transmission, followed by the transformation of design. Although the dynamic sign has been popularized in foreign countries, the research on the dynamic sign at home is not enough at this stage. In the era of global informationization, the development and popularization of dynamic signs is inevitable. The domestic enterprises urgently need fresh blood and young forces. This article roughly classifies and summarizes some cases of dynamic sign design in the past. Combining with the current new media art, this article discusses the new trend and possibility of dynamic design development from the aspects of design elements, application methods and ways of thinking.