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广播电视事业是第三产业最重要的组成部分,具有传播快、覆盖面广、受众多等特点,是现代社会生活中必不可少的传媒工具。在社会主义市场经济形势下,广播电视事业的发展面临着由单纯公益型社会事业向社会效益与经济效益并重的准商业型体制的转变,这是不容回避的必然归宿,是良好的机遇也是巨大的挑战。尤其是地市州一级中等城市地方电台、电视台,比较而言其规模小、覆盖面窄、基础差、投入少,在改革发展中面临着更大困难。在这一改革过程中,中等城市广播电视事业怎样适应新形势?如何发展?如何更好地为经济社会服务?笔者试图通过分析荆门市广
The radio and television industry is the most important part of the tertiary industry. It has the characteristics of fast communication, wide coverage and numerous audiences. It is an indispensable media tool in modern social life. Under the situation of socialist market economy, the development of radio and television industry is facing the transformation from a purely public-welfare social undertaking to a quasi-commercial system that pays equal attention to both social and economic benefits. This is an unavoidable inevitable destination and a good opportunity as well as a huge The challenge In particular, local radio and television stations in medium-sized cities and prefectures and prefectures, in terms of their small scale, narrow coverage, poor foundation and low investment, face greater difficulties in the reform and development. In this reform process, medium-sized cities how to adapt to the new situation of radio and television broadcasting? How to develop? How to better serve the economy and society? The author attempts to analyze the wide