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TO smartphone users in China,WeChat is an indispensable instant messaging tool.However,WeChat public accounts now also offer companies and brands ways of promoting themselves here.Growing numbers of international brands have opened WeChat public accounts to explore the Chinese market and get closer to local consumers.This accomplished,they then discover Curiosity China,an Internet-based business whose purpose is to establish and operate public accounts for international fashion brands.Once again,social networks are revolutionizing the brand-consumer relationship.
TO smartphone users in China, WeChat is an indispensable instant messaging tool. Host, WeChat public accounts now also offer companies and brands ways of promoting these here.Growing numbers of international brands have opened WeChat public accounts to explore the Chinese market and get closer to local consumers. This accomplished, they then discover Curiosity China, an Internet-based business whose purpose is to establish and operate public accounts for international fashion brands. Once again, social networks are revolutionizing the brand-consumer relationship.