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现代标志设计与民族图形元素的创新是内在联系的,经济全球化进程给当前的中国的标志设计的发展施加了很大的压力。中国的现代标志设计发展的内在推动力是蕴涵在民族图形元素中的民族文化的精神内涵,只有保护好民族图形元素得以生存的社会、经济环境及对民族文化价值重新审视和勇于创新,中国的标志设计才会更加焕发出生命力。
Modern logo design is intrinsically linked with the innovation of ethnic graphic elements. The process of economic globalization has put a lot of pressure on the development of the current Chinese logo design. The intrinsic impetus of the development of China’s modern logo design is the spiritual connotation of the national culture contained in the national graphic elements. Only the social and economic environment that preserves the national graphic elements and the reexamination and innovation of the national cultural values can be found in China Logo design will be more full of vitality.