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本文首先简要介绍了目前较为流行的平台理念,阐述了平台的基本思想、基本构成。然后基于有线电视网络的自身性质,依照平台思想从理论上构建了有线电视网络平台模型,最后文章在信息化迅速发展和三网融合走向深入的背景下对其平台运营进行了相应的策略分析,并对目前刚刚挂牌成立的中国广播电视网络有限公司的运营策略给予建议,认为它应做平台运营者,扮演广电系统“中央银行”的角色。
This article first briefly introduces the concept of popular platform at present, and expounds the basic idea and basic structure of the platform. Then based on the nature of the cable television network, the cable TV network platform model is theoretically constructed according to the idea of the platform. Finally, in the background of the rapid development of information technology and the deep integration of the triple play, the article analyzes the strategy of the platform operation. And gave advice on the operation strategy of China Radio and Television Network Co., Ltd., which has just been established. It believes that it should act as a platform operator and play the role of “broadcasting system” and “central bank”.