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New media advertising makes inroads Jiang Nanchun, CEO of Focus Media, China’s largest out-of-home lifestyle media company, never expected that his idea to fill people’s attention lapses would not only result in the birth of a new enterprise, but also the creation of a new industry. In only four years, Focus Media has become the top Chinese media stock in the minds of U.S. investors.
New media advertising makes inroads Jiang Nanchun, CEO of Focus Media, China’s largest out-of-home lifestyle media company, never expected that his idea to fill people’s attention lapses would not only result in the birth of a new enterprise, but also the creation of a new industry. In only four years, Focus Media has become the top Chinese media stock in the minds of US investors.